a)Goal
To convey artist interpretation about his painting and his imagination when he painted the painting
b)Style
Naïve art style:
- Vision childlike
- Characterized by a childlike simplicity
- The characteristics of naïve art are an awkward relationship to the formal qualities of painting
- Strong use of pattern
- Perspective non-scientific
- Simplicity
- Unrefined color
- Colors are characteristically bright
- Has a quality of its own that is easy to recognize but hard to define
- ‘It's a feeling you cannot explain. You're born with it and it just comes out.’ – Scottie Wilson
Naïve art in Malaysia:
-Introduced by Yusof Gajah (Father of Malaysian Naïve Art)
-Formal education at Sekolah Seni Rupa Indonesia, Yogjakarta
-Started entering Malaysian art scene in 1970’s
-Malaysian Naïve art artirst:
-Yusof Gajah, Azmi Sharif, Ali Akhbar, Ismail Baba, Rosli M Don, Nur Yusniza (Jaja), Abdul Aziz (Jojo), Donald ‘Dog’, Solihi, Nizam, Waja, Hudri Hayat, Sabariah Hitam, Alfie, Sham Ahmad (Ringgo), Nur Azmi, Jainal Ambingan, Awang Fadillah, Noraini, Mamu, Ija, Zulkhairi Kamaruddin (Eri), Zaid Noa, Roslan Mohamed
-Naïve Art Gallery: ‘Gajah - gajah Gallery’, Ground Floor, The Annexe, Central Market
c)Subject Matter
Malay Village (Kampung)
-Locality with 10,000 or fewer people
-Came under the leadership of a penghulu(village chief)
-Typically contains a "masjid" (mosque) or "surau" (Muslim chapel), paddy fields and Malay houses on stilts (houses raised on piles over the surface of the soil or a body of water)
-Practice the culture of helping one another as a community (gotong – royong)
-Family-oriented (especially the concept of respecting one's family particularly the parents and elders),
d)Intrinsic Value
-When participant come near the coconut tree, the coconut will suddenly fall under the tree
-When participant come across the river by stepping on the stone, a number of fishes will jump out from the river
-Participant can hear the sound of water flow when they come near the river
-When participant entering the paddy field, a group of bird will suddenly fly out from the paddy field
-Participant can also pick and keep the coconut and some of the paddy and vegetable
-Participant need to knock the house’s door to explore inside the house. When they are inside the house, they can watch a several activities of the people inside the house like family eating together on the floor, perform solat together and a father teaching his children a Quran
-While participant walk around the house(s), they can watch several activities like people feeding their chickens and ducks, a lady drying clothes and kids playing upih (pinang (areca nut tree) leaf)
-While participant explore the jungle, they can see a mouse deer running away from them
e)Target User
-Young Adult
-18 – 24 years old (marketing view)
-Secondary or tertiary education level
-Seeking an establishment of own individual persona, behavior pattern and attitude
-Create identity on their own making
-Potential loyal follower both currently and in the future
-Reference: Safiek Mokhlis (2009) An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia. Universiti Malaysia Terengganu
-Interest in art and have basic knowledge about art
-Basic knowledge to run a computer application or have an experience with arcade games installation
f)Avatar
i)Villagers
-Paddy Farmer
-Can be found at paddy field
-Men and women
-Wearing sarong and big hat, topless (man)
-Wearing baju kurung and big hat (woman)
-Fish Farmer
-Feeding Gourami (Sepat) at the fishpond
-Man wearing t-shirt, casual trousers and rubber boot
-Age between 55 - 60 years old
-Smoking a traditional cigarette made from leaf
-Old Women
-Feeding chickens and ducks near her house
-Drying clothes at the house’s backyard
-Age between 50 – 65 years old
-Wearing baju kurung and sarong (batik)
-Wearing scarf or tudung
-Friendly and talkative
-Old Men
-Can be found sitting alone at the balcony
-Wearing t – shirt, sarong and white kopiah(head cover)
-Wearing spectacle
-Reading newspaper (jawi)
-Smoking a traditional cigarette made from leaf
-Group of Children
-Playing with upih (pinang leaf) – one of them sitting on the leaf while the others pull it
-Can be found near the house
-5 – 6 boy age around 7 - 12 years old
-Wearing short pant, some of them wearing t – shirt and some are topless
ii)Animals
-Buffalo
-Malaysian swamp buffalo
-Male buffalo age 4 years old
-Dark grey color
-Crescent horn
-Draught purpose
-Part of rural agriculture
-Reference: Adnan Sulong, Mohammad Hilmi and M.R. Jainudeen (1980) Hematology of the Malaysian Swamp Buffalo. Universiti PertanianMalaysia
-Can be found in the paddy field
-Pulling the farm cart
-Fishes
-Freshwater fish
-Can be found in the river and the fish pond
-Gourami (sepat) can be found in the fish pond
-‘Patin’ kat be found at the river
-Chickens
-Rooster and hen
-Eating rice that given by the lady owner
-Can be found near the house
Context:
a)Situational
-Malay village environment
-1960 scene
-Based in Merlimau, Melaka
-Traditional Malay house
-Using natural materials such as various kinds of timber and bamboo
-Raised on stilts or piles
-Tropically-suited roofs
-Decoratively molded and colorfully tiled staircase
-Coconut trees, palm trees, banana trees
-Paddy field
-Natural area – marshes
-Large quantity of water for irrigation
-Use swamp buffalo to plough muddy paddy field and for extensive tool
-During harvest time
b)Culture
-Malay culture
-Wearing baju kurung (woman) or baju melayu along with kopiah (man). Also wearing trousers and shirt due to colonial influence
-Eating together with the family and sitting on the floor
-Economy base on plantation and fishing
-Practice Islam as a religion
-Practice the culture of helping one another as a community (gotong - royong)
-Barefoot and washing it when entering the house
-Greeting when meet
-Love giving smile
c)Naturalism
-Tropical landscaping – Tall, broad-leaved evergreen trees, shrubs and herbs, hill, valley, river, swamp
-Warm and humid climate with temperature average 30°C
-Sunny morning day
-Blue and bright sky with cotton-like cumulus cloud
Emotion:
a)Portrayal of various feeling
-Happy and a feeling-good mood
-Fun and exciting experience
b)Expression
-Warm welcome and greeting from the villagers
-Smiley faces and ready to offer any help
-Natural sound from bird chipping, buffalo, river and sound of children playing happily
c)Color
-Fluorescent color
-Phenomenon that occurs when a substance absorbs radiation of a certain wavelength
-add brightness and color to our lives
-Plaint and primary color
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